Ather 450 S launched in new look, electric scooter

The electric vehicle (EV) landscape continues to evolve, and Ather Energy has consistently grabbed the spotlight with its innovation and design prowessAs we step into 2024, the company has once again captivated attention with the launch of its latest model—the Ather 450 SPositioned as a potential game-changer in the electric scooter market, the Ather 450 S promises to set new benchmarksIn this article, we dive deep into its cutting-edge features, design elements, and technical advancements.

Ather 450 S: A Bold Design

The 2024 Ather 450 S marks a significant departure from its predecessors, boasting a bold and futuristic design that stands out in the crowdUnder the creative leadership of Ather’s design head Arun Vinayak, this model strikes a perfect balance between form and function.

At first glance, the aerodynamic silhouette and striking aesthetics are bound to leave an impressionThe front apron has been completely reimagined, featuring sharp, angular lines that enhance not only the scooter’s visual appeal but also its aerodynamics.

The signature V-shaped LED headlamp unit has been retained but given a more aggressive and dynamic appearance, instantly making the Ather 450 S recognizable.

The side profile showcases sculpted panels and bold character lines, exuding a sense of motion even when stationaryEach curve and contour has been meticulously crafted, presenting a harmonious design from front to rear.

To elevate its premium feel, the 450 S introduces three new colour options—Cosmic Black, Stellar Blue, and Aurora Green—that enhance its sophisticated look.

Ergonomics and Comfort: Designed for Urban Riders

While the design is undoubtedly impressive, the Ather 450 S also excels in comfort and ergonomics, making it ideal for urban commuters and leisure riders alike.

The seat has been completely redesigned for the 2024 model, offering enhanced cushioning and support to ensure a comfortable ride for both the rider and pillion passengersThe floorboard is now wider and flatter, providing ample space for foot placement and accommodating larger items.

To minimize fatigue during longer rides, the handlebar position has been optimized, and mirrors have been redesigned for better visibilityThese subtle yet impactful changes make the Ather 450 S a reliable companion for navigating city traffic or embarking on weekend adventures.

Cutting-Edge Technology at Your Fingertips

Ather Energy has always been a pioneer in integrating smart technology into its scooters, and the 2024 Ather 450 S takes it a step further.

The centrepiece of this model is the 7-inch TFT touchscreen display, which now features improved resolution, superior sunlight legibility, and a more intuitive user interface.

The upgraded Ather app enhances connectivity between the scooter and rider, offering features such as:

Real-time traffic updates and route suggestions with advanced navigation.
Customizable riding modes are tailored to the rider’s preferences and conditions.
Over-the-air updates, ensuring the scooter’s performance and features are continually enhanced.
Detailed ride analytics and battery health monitoring.
Remote diagnostics and service scheduling for added convenience.

A standout addition is the new voice assistant feature, allowing riders to control various functions of the scooter using voice commands, thus improving safety and convenience during rides.

Exceptional Performance

When it comes to performance, the Ather 450 S is just as remarkable as its design and technology.

The scooter’s electric motor delivers a peak power output of 7.2 kW, enabling it to accelerate from 0 to 40 km/h in just 3.1 secondsIt boasts a top speed of 95 km/h, making it a perfect blend of speed and practicality.

The battery pack has also been upgradedThe new 3.7 kWh lithium-ion pack provides an impressive ARAI-certified range of 146 km on a single chargeIn real-world conditions, riders can expect a range of 110–120 km.

The battery now supports fast charging, allowing it to charge from 0 to 80% in just 45 minutes at Ather Grid fast-charging stations.

Ride Dynamics and Safety: Elevating Standards

To further enhance ride and handling, Ather has made several improvements to the chassis and suspension.

The chassis has been finely tuned to strike the perfect balance between agility and stabilityThe suspension setup—telescopic forks at the front and a mono-shock at the rear—has been recalibrated to deliver a comfortable ride across various road conditions.

Safety has been a major focus for the 2024 Ather 450 S, which now includes:

Dual-channel ABS for improved braking performance.
Traction control system for maintaining grip on slippery surfaces.
Hill-hold assist making it easier to start on inclines.
Emergency braking detection, activates hazard lights during sudden braking.
Tire pressure monitoring system (TPMS) for optimal safety and efficiency.

A Commitment to Sustainability

As a leading EV manufacturer, Ather Energy places a strong emphasis on sustainabilityThe 2024 model reflects this commitment with several eco-friendly initiatives.

The production process has been revamped to significantly reduce carbon emissionsMoreover, over 90% of the scooter’s components are recyclable, minimizing its environmental impact at the end of its lifecycle.

To ensure responsible disposal and recycling of batteries, Ather has partnered with industry leaders in battery management.

Pricing and Availability

The 2024 Ather 450 S is priced competitively, starting at ₹1,29,000 (ex-showroom), making it not only a compelling option in the electric scooter segment but also a strong alternative to premium ICE scooters.

The company has announced that the scooter will be available at Ather Experience Centers across India starting March 2024, with pre-bookings already underwayDeliveries are set to begin in April 2024.

A Glimpse into the Future

The 2024 Ather 450 S is more than just an electric scooter—it represents the future of urban mobilityWith its seamless blend of design, technology, and performance, this scooter sets new standards for the industry.

Through this model, Ather Energy has not only raised the bar for itself but also established a benchmark for the entire electric scooter marketAs the demand for EVs continues to grow in India, the Ather 450 S is poised to play a pivotal role in driving this transformation.

In summary, the Ather 450 S is a bold step forward, offering a harmonious balance of aesthetics, technology, and performanceWhether you’re a city commuter or a weekend explorer, this electric scooter is tailored to meet the evolving needs of the modern rider while contributing to a greener future.

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